How Retailers Can Easily Leverage Data To Create Personalized Experiences

Product and service personalisation improves marketing return on investment. Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Consumers don’t just want personalization; they demand it

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HYPER-PERSONALISATION FOR REPEAT BUSINESS

The use of data to offer more personalized and customized products, services, and information is known as hyper-personalization. Businesses may utilize omnichannel data to build personalized customer experiences in real time through hyper-personalization. Here’s the

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How Retailers can measure the effectiveness of Native Ads

Native advertising is one of the most rapidly growing and promising new forms of online marketing, but many businesses are still figuring out how to measure its effectiveness. Native advertising performance can be used to

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Shopping Trends this holiday season

This year, amid a national recession and global pandemic, Nigeria is facing the most unusual holiday season any of us have ever experienced before. The pandemic has forced the whole globe to move to the

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How Retailers can use Data to drive Holiday Sales Decisions.

To inform each and every business decision and plan, a data-driven company utilizes insights gleaned from data analysis. Specifically, businesses in the retail sector can leverage data to make more strategic decisions related to customer

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