How Fashion Brands can utilize Native Advertising

Fashion brands have a “lookbook” of themes and execution choices that work well with native ads, from spotting seasonal fashion trends to selecting the right accessories to match with any ensemble. So, what is it

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Why Native Advertisements are so valuable for SME brands

For SMEs, native advertising has the potential to be a very valuable marketing strategy, but knowing how to create and place effective native ads isn’t always easy.  According to search engine watch, 94% of small

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Data-Driven Customer Communications for Improved Outcomes

Financial Services Providers (FSPs) globally are racing to achieve growth objectives. Experts believe that the ability to deploy data analytics to improve consumer engagement will separate the winners from the also-rans. In most parts of

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Shopping Trends this holiday season

This year, amid a national recession and global pandemic, Nigeria is facing the most unusual holiday season any of us have ever experienced before. The pandemic has forced the whole globe to move to the

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Introducing the KliQr Transaction Categorisation Solution

So the typical financial services provider in  Nigeria is looking for ways to create sustainable enterprise value. For such an FSP that has a mobile banking application, one concern is how to sweat that asset

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5 Common financial mistakes you could be making right now

Financial literacy has a remarkable history. In a letter dated 23 August 1787 to Thomas Jefferson, John Adams acknowledged the need for financial literacy in the following words; “All the perplexities, confusions, and distresses in

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Golden Rules of Personal Finance Management

A lot of us have made serious financial mistakes over time and we are often overwhelmed by the sheer quantity and variety of financial advice, coming from all corners of our lives. From family, friends,

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Factors to consider for a great Transaction Categorization Engine

More Financial Services Providers (FSPs), both traditional and fintechs are increasingly introducing personal finance management (PFM) features into their mobile banking solutions. Some of these features monitor and report day-to-day spending, provide tools that help

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Nigerian FSPs can create value from customer transaction categorisation

We all have at one point in our lives groaned at the tedious nature of having to manually track our expenses. These days, Personal Finance Management (PFM) tools make this easy and intuitive. With these

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Credit risk management models for the new normal

In our last article, we highlighted the economic effects of the ongoing COVID-19 pandemic, the oil price shock and how both factors have heavily contributed to Nigeria’s looming recession. The virus’s global impact is in

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