Data-Driven Customer Communications for Improved Outcomes
Financial Services Providers (FSPs) globally are racing to achieve growth objectives. Experts believe that the ability to deploy data analytics to improve consumer engagement will separate the winners from the also-rans. In most parts of
Read More ⟶Personalization will drive Revenue Growth in Financial Services
Financial Service Providers (FSPs) have been targeting and tailoring customer microsegments for decades. Until recently, these capabilities had been sufficient to help these FSPs distinguish their institutions, build customer engagement and gain competitive advantage, but
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