Personalization Archives

Data-Driven Customer Communications for Improved Outcomes

Financial Services Providers (FSPs) globally are racing to achieve growth objectives. Experts believe that the ability to deploy data analytics to improve consumer engagement will separate the winners from the also-rans. In most parts of

Personalization will drive Revenue Growth in Financial Services

Financial Service Providers (FSPs) have been targeting and tailoring customer microsegments for decades. Until recently, these capabilities had been sufficient to help these FSPs distinguish their institutions, build customer engagement and gain competitive advantage, but