How Retailers Can Easily Leverage Data To Create Personalized Experiences
Product and service personalisation improves marketing return on investment. Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Consumers don’t just want personalization; they demand it
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HYPER-PERSONALISATION FOR REPEAT BUSINESS
The use of data to offer more personalized and customized products, services, and information is known as hyper-personalization. Businesses may utilize omnichannel data to build personalized customer experiences in real time through hyper-personalization. Here’s the
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Key Challenges Facing Retailers and How to Solve Them
The multiplicity of retail channels especially across web and social channels has provided customers with a lot more purchase options. With technology playing a huge role in personalising these products and the purchase experience, retail
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Mastercard Report Sheds Light on Digital Transformation for Banks
Digital first was becoming a ‘hygiene factor’ for millenial Bank customers. With COVID-19, the influence of digital expanded well beyond the millennial market, with pandemic restrictions forcing financial services customers across segments to become (platform)
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Improve Your Digital Marketing Performance With Native Advertising
Native Advertising is marketing content, such as a blog post, a video, or an infographic, that is given to an audience through a publisher channel in a way that does not interfere with the platform’s
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How Retailers can measure the effectiveness of Native Ads
Native advertising is one of the most rapidly growing and promising new forms of online marketing, but many businesses are still figuring out how to measure its effectiveness. Native advertising performance can be used to
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How Fashion Brands can utilize Native Advertising
Fashion brands have a “lookbook” of themes and execution choices that work well with native ads, from spotting seasonal fashion trends to selecting the right accessories to match with any ensemble. So, what is it
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Why Native Advertisements are so valuable for SME brands
For SMEs, native advertising has the potential to be a very valuable marketing strategy, but knowing how to create and place effective native ads isn’t always easy. According to search engine watch, 94% of small
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Data-Driven Customer Communications for Improved Outcomes
Financial Services Providers (FSPs) globally are racing to achieve growth objectives. Experts believe that the ability to deploy data analytics to improve consumer engagement will separate the winners from the also-rans. In most parts of
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Personalization will drive Revenue Growth in Financial Services
Financial Service Providers (FSPs) have been targeting and tailoring customer microsegments for decades. Until recently, these capabilities had been sufficient to help these FSPs distinguish their institutions, build customer engagement and gain competitive advantage, but
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