How Retailers Can Easily Leverage Data To Create Personalized Experiences

Product and service personalisation improves marketing return on investment. Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Consumers don’t just want personalization; they demand it

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HYPER-PERSONALISATION FOR REPEAT BUSINESS

The use of data to offer more personalized and customized products, services, and information is known as hyper-personalization. Businesses may utilize omnichannel data to build personalized customer experiences in real time through hyper-personalization. Here’s the

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Key Challenges Facing Retailers and How to Solve Them

The multiplicity of retail channels especially across web and social channels has provided customers with a lot more purchase options. With technology playing a huge role in personalising these products and the purchase experience, retail

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Mastercard Report Sheds Light on Digital Transformation for Banks

Digital first was becoming a ‘hygiene factor’ for millenial Bank customers. With COVID-19, the influence of digital expanded well beyond the millennial market, with pandemic restrictions forcing financial services customers across segments to become (platform)

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Improve Your Digital Marketing Performance With Native Advertising

Native Advertising is marketing content, such as a blog post, a video, or an infographic, that is given to an audience through a publisher channel in a way that does not interfere with the platform’s

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How Retailers can measure the effectiveness of Native Ads

Native advertising is one of the most rapidly growing and promising new forms of online marketing, but many businesses are still figuring out how to measure its effectiveness. Native advertising performance can be used to

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Product personalisation can optimize financial services customer lifetime value

According to Google trends, there has been a 50% increase in volume of financial search phrases on search engines over the last five years. This upward trend for search phrases such as “car loans,” “quick

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How Data Analytics can scale risk management for increased lending profitability

Data analytics and categorization technologies offer opportunities for lenders to effectively monitor and minimize exposure to credit risk. Lenders are now looking at more advanced and innovative approaches to manage risk.

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